Conversation

1. A powerful frame associates the message embedded in it with a vivid image. For this reason, I prefer the term "bonfire" to "censorship".
2. Consider "Holocaust." Before WW2, holocaust had only one meaning: HUGE FIRE. Now, that's just a vivid image embedded in a co-opted word.
3. It's instructive to see how hard Jewish lobbies have fought to PROTECT THAT WORD. To avoid comparisons or other usages unless authorized.
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4. Enter today's thread: THE LENGTHS institutions go to protect their frames, Because frame sets the narrative that becomes public opinion.
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6. It's actually much worse than that. Here is the AP stylebook's update on framing the AltRight after Charlottesville.
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7. The AP stylebook then discusses the difference btwn White nationalism & supremacy, showing the AP DOES UNDERSTAND the raw information.
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8. Now here is where the magic happens. DEFINITIONS OF WORDS comprising the frame. Your blood may boil now, friends. Peel back the curtain.
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9. Mind you, this is THE OFFICIAL MAINSTREAM MEDIA GUIDANCE FOR WRITING STORIES. Now witness the frame game in related definitions.
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10. If you've ever wondered why MSM is 100% avoidant of the use of the words "illegal immigrant" - well, it's because of this.
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11. The AP's guidance on BLM sits behind a paywall. But AP takes input from orgs like DSG, funded by Society of Professional Journalists.
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12. Now, remember, since Trump & AltMedia co-opted the term "fake news," MSM has called for the term to be UNTHINGED by STOPPING ITS USAGE.
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13. Think of words as the building blocks of ideas. The amino acids of idea proteins. Complex ideas require long strings of words to express
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14. This is because of our brains working memory limitations. Juggling multiple complex concepts in mind at the same time is VERY expensive.
15. So creating a single word that ties together a massive web of concepts & associations, empowers you to build on it for complex thought.
16. Take "cuck" Imagine not having a word for "cuck" & needing to formulate a long string of words to express the idea EVERY single time.
17. Take "SJW." Try expressing the idea, w/o the words, in a sentence that includes other complex concepts. It would get too convoluted..
18. CONTROL of a WORD'S DEFINITION is CONTROL of IDEAS ASSOCIATED WITH THAT WORD. Today, we have lost control of the word "equal." Result?
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19. MSM lost control over defining "fake news." So they want to destroy the words but keep the idea in a form they control. Here's the AP.
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20. They literally created a new term NOT REAL NEWS to mean the same thing as "Fake News" but where they can keep control of its definition.
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21. Now witness THE CONTORTIONS the Associated Press must endure to express the concept of Fake News without saying the words "fake news."
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22. That's b/c WE WON THE FRAME GAME over defining the words Fake News. So they're strategically SCREWED on the whole set of related ideas.
23. Now, they must CO-OPT "Fake News" back, UNTHING it, or forfeit it then SWITCH TO IDEAS based on "Hate Speech" as a censorship pretext.
24. Here is the cover of the Associated Press (again, the definitive MSM institution *and* a tax-free non-profit entity) for its 2017 Rules.
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25. Let me conclude this thread by comparing BONFIRE versus CENSORSHIP. Keep saying censorship. It speaks well to autistic people.
26. But I personally will begin adding BONFIRE to the AltRight dialectic because WE NEED WORDS THAT EVOKE REACTIONS IN NORMIES.
27. Cuck WORKED b/c normies get it. MOST normies aren't at risk of censorship. They can't empathize. What IMAGE comes to mind? A black bar?
28. But know your audience. I'll soon do a thread on what I call the PARADE OF COMMAS. The concept of the power of strings of loaded words.
29. You don't get called just a racist anymore. You get called a racist, sexist, bigoted, hateful xenophobe. It's a PARADE OF COMMAS.
30. This is the process of building a dialectic. A language. It's what powered the Frankfurt School & WE NEED IT TOO to win the frame game.
31. You tasted its power w/ "Cuck," "SJW" & "Fake News." With a School of Alt-Dialectics & related institutions, we could seize the frame.
32. I conclude with an event that ties it all together. A bonfire on par with what happened to Andrew Anglin, but it was @realJamesAllsup
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33. For @realJamesAllsup, the mere act of NOTICING THE EXISTENCE of different ideas was hate, b/c those ideas sit in the ZONE OF UNTHINGING.
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34. In sum: - Fight the Frame Game, not the logic debate - Expand our Alt-Dialectic - @realJamesAllsup, welcome to the Bonfire Club 馃敟 ***